Podcast Creation & Launch Strategy
Podcasting is the new frontier for marketing your company. Sharing engaging audio content gives your loyal customers a peek behind the curtain of your business and gives you the opportunity to reach a whole new audience. But if you’re new to podcasting, it can be overwhelming to figure out how to get started.
Dante32 helps you take your podcast idea and turn it into compelling audio. We’ll help you craft a content strategy, set up marketing assets around your launch, and even produce your entire show. Whether you’ve already made a few episodes, or you have no idea where to start, we’re your podcast coaches that help you get your show into the ears of listeners.
55% of the US population listens to podcasts regularly.
- Edison Research Podcast Consumer 2020
Planning Your Podcast Strategy
Having clear goals is the first step toward creating engaging stories
Podcasts can help build brand awareness, improve customer retention, and aid in customer education. As podcast experts, Dante32 can help you clarify and analyze your goals to make sure a podcast is the right fit for you.
Once you’ve made the decision to move forward with your podcast, we advise you on everything from the format your show should take to the best recording software to ensure you get clear, crisp sound. Different podcast formats, whether interview based or storytelling, have pros and cons. Dante32 will help you craft the format that fits your audience, your goals, and your voice.
Producing High Quality Episodes
Your partners in content
There are many elements that go into producing a high-quality podcast. That’s why Dante32’s team will coach you on recording best practices, microphone and recording software, and how to improve your episode’s content, flow, and overall narrative storytelling.
To get a great episode, we always start with the people first. Regardless of whether it’s your first episode or your 500th, improving your mic technique, speaking, and comfort behind the microphone will result in the very best audio for your podcast.
Podcasts can generate up to 4.4 times better brand recall than display ads, including scroll, static and pop-up ads on other digital media platforms.
- 2018 Nielsen Survey
Launching Your Podcast
The end result of all your hard work
Launching a podcast is much more than uploading your episode to iTunes, Spotify, or Google. Your show needs cover art, music, a show description, and a trailer episode. You also need the technical know-how to integrate your podcast into your website, email, and other content channels.
As your partner, Dante32 will take the lead on your launch strategy. We’ll set up a home for your show on the web, create all shareable content assets so you can get started with marketing, and make sure you’re included in all the major podcast services you’ve heard of (and even some you haven’t). We’re your eyes and ears in the podcast community.
Revamping an Existing Podcast
Give your show a professional touch
If you’ve already launched a podcast but feel it needs a bit of revamping, Dante32 is here to give your show an audit. We’ll listen and make recommendations on how it can be improved and work with you on a podcast and content strategy just as we would with those new to the medium.
It doesn’t matter if you’ve produced one episode or 80. If you’re not getting the results you want, let our team do the heavy lifting.
Check out some podcasts we’ve helped create
National Restaurant Association
The Junto Institute
Rock Your Joy
“The whole team at Dante32 has been amazing to work with. They go above and beyond each and every episode. The quality of production and quick turn around has far exceeded my expectations. They put such great effort and care into making me and my team feel supported and connected. I would recommend them 10/10!”
WHAT’S YOUR PODCAST STRATEGY?
Your customers are busy and increasingly mobile. Are you reaching them where they are?
