Don’t think of your podcast as the end result of your marketing efforts...it’s really just the beginning of a content rich stream of possibilities. Podcast content can be easily broken down and repurposed into multiple strategic pieces of marketing. From one podcast you can generate blog posts, social media snippets, email campaigns and more. Here’s how it works and how it can benefit your business.

The secret is out...podcasting is one of the fastest and easiest ways to build brand awareness and establish influence. Executives that podcast can share their expertise with a wider audience making it easier than ever to capture interest and create a following, both internally and externally.

If you look around the podcasting landscape it’s easy to see certain themes pop up in terms of what is being talked about. However charting in iTunes isn’t, and shouldn’t be, the sole goal of a podcast. Across the industry innovative uses of audio & podcasts are popping up, whose goal is not necessarily aimed at getting the largest audience possible.