Where's the Blockbuster of Podcasting?

Last week the podcasting world couldn’t stop talking about the public launch announcement from  Luminary Media. Luminary was previously in stealth mode, having raised over $40 million in funding back in May of 2018  to create the “Netflix of Podcasting”. When they launched last week, that number jumped to nearly $100 million in funding.

But what does being the Netflix of Podcasting mean and why are companies rushing to become it?

Podcast trends from the iTunes Top 100

What does a podcast in the iTunes Top 100 look like? Are there any best practices or patterns to surface that wold help you get your podcast into the Top 100? To start to answer this question, we created a list of different podcast properties, then looked at the top 100 chart in iTunes to see how things breakdown.