What is Microcontent?

What is Microcontent and why do you need it? In our last blog post, we gave you an overview of how easy it is to generate microcontent from your podcast. We explained how podcast content can be easily broken down and repurposed into multiple strategic marketing pieces.

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Griffin Caprio
Using a Podcast to Generate Microcontent

Don’t think of your podcast as the end result of your marketing efforts...it’s really just the beginning of a content rich stream of possibilities. Podcast content can be easily broken down and repurposed into multiple strategic pieces of marketing. From one podcast you can generate blog posts, social media snippets, email campaigns and more. Here’s how it works and how it can benefit your business.

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Griffin Caprio
3 Reasons Why Executives Should Podcast

The secret is out...podcasting is one of the fastest and easiest ways to build brand awareness and establish influence. Executives that podcast can share their expertise with a wider audience making it easier than ever to capture interest and create a following, both internally and externally.

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Griffin Caprio
How to Configure Squarespace for Google Podcasts

Squarespace has built in support for hosting a podcast via your Squarespace website. But what if you want to host your podcast somewhere else (for example Transistor, Libsyn or Simplecast) while still using Squarespace to host your website? The easiest way to do that is to create a blog page for your podcast, and add each episode as a blog post as its published.

Pretty simple…almost.

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Griffin Caprio
4 Ways to Use a Podcast to Promote Your Event

Podcasting has been around for well over a decade but it’s probably not the first thing event planners think of when they’re building their marketing plan. Adding podcasts to your promotional mix can be just what your event needs to grow excitement and audiences. Podcast listeners already care about your message — they’ve tuned in specifically to hear what you have to say.

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Griffin Caprio
The Myth of Peak Podcasting

Given that the demand for podcasts continues to grow, the next question would be what does the podcast supply look like? Dave Zohrob, CEO of Podcast Analytics service Chartable, recently tweeted out that there are over 700,000 podcasts in the iTunes catalog. Is that too many?

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Griffin Caprio
4 Innovative Uses of Podcasting

If you look around the podcasting landscape it’s easy to see certain themes pop up in terms of what is being talked about. However charting in iTunes isn’t, and shouldn’t be, the sole goal of a podcast. Across the industry innovative uses of audio & podcasts are popping up, whose goal is not necessarily aimed at getting the largest audience possible.

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Griffin Caprio
Where's the Blockbuster of Podcasting?

Last week the podcasting world couldn’t stop talking about the public launch announcement from  Luminary Media. Luminary was previously in stealth mode, having raised over $40 million in funding back in May of 2018  to create the “Netflix of Podcasting”. When they launched last week, that number jumped to nearly $100 million in funding.

But what does being the Netflix of Podcasting mean and why are companies rushing to become it?

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Griffin Caprio
Podcast trends from the iTunes Top 100

What does a podcast in the iTunes Top 100 look like? Are there any best practices or patterns to surface that wold help you get your podcast into the Top 100? To start to answer this question, we created a list of different podcast properties, then looked at the top 100 chart in iTunes to see how things breakdown.

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Griffin Caprio